Idea seamless recharge

Idea becomes First Telecom Operator in India to enable Seamless recharge feature

Idea Cellular has always been at the forefront of introducing a number of convenient options for customers to recharge their mobile phones. The company has now launched a new ‘Seamless Recharge’, which takes the recharge experience for customers to a whole new level.

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A first amongst telecom operators, this feature enables Seamless recharge which takes customers straight to the recharge page of My Idea app or Idea Website with pre-filled number and MRP details. With the elimination of multiple steps in the customers recharge journey, this feature brings about greater convenience for customers.

Idea customers get notified about the special offers and recharges through app notifications and SMSes providing links to facilitate these easy recharges. Customers now just need to click on the link to get to the payment platform and complete the transaction.

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Says Mr. Sunil Tolani, Digital Head, Idea Cellular, “We realised that through this customer centric innovation we can make the recharge experience of our consumers quicker and simpler.  Idea customers can now recharge seamlessly with the recommended MRP directly from the message sent by us. This innovation is an Industry first”.


Idea has been continuously working towards enhancing customer experience for its nearly 200 million subscribers across the country. Going strong on customer engagement on its digital platforms through its website and My Idea App, the company also offers services like free home delivery of Idea Postpaid SIM, customised & recommended packs, cashback offers on digital wallet usage, and live status of the network coverage through My Idea Network.

The company has further put in a special customer feedback system to address customer grievances through these digital channels.

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About Idea Cellular

IDEA Cellular is India’s 3rd largest national mobile operator, with nearly 200 million subscribers. With traffic in excess of 2.5 billion minutes a day, Idea ranks among the Top 6 country operators in the world. With a spectrum portfolio of nearly 900 MHz in FDD and TDD bands, Idea has national wireless broadband footprint. Using the latest in technology, Idea provides world-class service delivery through the most extensive network of customer touch points. Idea is listed on the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE) in India.


IDEA Cellular is an Aditya Birla Group Company, India’s first truly multinational corporation. The Group ranks Number 4 globally and Number 1 in the Asia Pacific in the 2011 Top Companies for Leaders (TCFL) study conducted by Aon Hewitt, Fortune (the Global Business Magazine) and the RBL Group. It operates in 36 countries, and is anchored by more than 120,000 employees belonging to 42 nationalities. More information on Idea Cellular is available at www.ideacellular.com and on the Aditya Birla Group at www.adityabirla.com

Also Read: Idea offers Magic Cashback worth Rs. 3,300 on Unlimited recharges of Rs. 398 and above

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