Accelerating its journey towards creating a holistic service ecosystem, Micromax Informatics, world’s 10th largest handset maker today announced its investment in a consumer technology and AI-based start-up ‘One Labs’ to bring users closer to smarter user experiences. The move further highlights Micromax’s focus towards providing best in class services to its consumers, by strategically collaborating with top partners to provide customized offerings to its users. In the past, Micromax has partnered with some of the leading technology start-ups like Ixigo, Healthifyme, IndusOS,, and others, to develop strategically relevant deployments of software that leverage its consumer footprint.

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The flagship product of One Labs, ‘inOne‘ is a platform to access apps across multiple genres from food, shopping, travel, deals, cabs, news, recharge, games and more from within a single app. In addition, One Labs has created an AI-enabled voice/chatbot solution called One Assistant which packages services provided on ‘inOne’ in a virtual assistant format. The company has released a short comparison on how the One Assistant outperforms Siri and Google Assistant in a variety of use cases.

‘inOne’ will be pre-embedded in Micromax devices and will further augment the features available to users on its Around platform.

Vikas Jain, Co-Founder, Micromax Informatics said, “At Micromax, our emphasis is to drive innovations through software and services that would add a layer to the device eco-system. A large chunk of our efforts is now concentrated on coming up with products and services which act as solutions to the needs of the fast-evolving consumers, empowering them with the latest technological innovations and eventually becoming an extension of their lifestyle. Given the fact that, artificial intelligence is the future of device ecosystem, we look forward to seeing how the partnership with One Labs will enable us to enhance user experience even further”

Rahul Gupta, the CEO, and Co-founder, One Labs said, “We are proud to be working Micromax to bring over 100 million Micromax consumers closer to our compelling platform. While phone hardware is getting smarter and more efficient, we wanted to make apps smarter. Like Mobiles replaced pagers, we foresee that in a few years all in one app like inOne will replace the need to download separate apps for different use cases.”

inOne – The All in One App Platform

Micromax Invests In 'inOne' To Give Its 100 Million Consumers Access To Smarter Apps

The inOne platform currently hosts 50+ apps, combined in a neat package of under 10mb and can be downloaded from the Google Play Store. Some of the apps accessible on the inOne platform are Zomato, Ola, Uber, Flipkart, Amazon, Snapdeal, Housejoy, Nearbuy, Urban Clap, ixigo and BookMyShow. By virtue of combining apps, inOne enables price comparison across categories. For instance, Shoppr and TabShop @inOne compares prices across Flipkart, Amazon, Snapdeal and Paytm. So whether it is buying a phone or camera or anything else – the user gets the best price possible.

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In addition, the low memory footprint of inOne drastically helps save space of upto 3GB and reduce background activity on your mobile device. This significantly improves the performance and battery life – a core problem faced by all smartphone users.

The funding will be used for further product development and have 200+ apps on the platform within the next 12 months by opening inOne to third party developers and making it an instant app platform. Combining 50+ apps in less than 10mb required a mammoth tech effort and the team has several patents in the pipeline on their technology.

One Assistant

Micromax Invests In 'inOne' To Give Its 100 Million Consumers Access To Smarter Apps

Micromax Invests In 'inOne' To Give Its 100 Million Consumers Access To Smarter Apps

One Assistant is a AI enabled chatbot/voicebot solution. It comes embedded with E-Commerce, Customer Service use cases which can be ported across platforms – namely OEM integrations, FB Bots etc. Mobile assistants like the Google Assistant and Siri are focused on fulfilling informational and digital requests of users – like information about the weather or setting an alarm.

About Micromax Informatics

Micromax Informatics Limited is the 10th largest mobile brand in the world (Counterpoint Research) and one of the leading consumer electronics company. Over the past decade, Micromax has pioneered the democratization of technology for masses by offering affordable innovations through their products and removing barriers for large scale adoption of advanced technologies. The brand embraces innovative product portfolio ranging from feature rich, dual – SIM phones, 4G Android smartphones, tablets, Smart televisions, Air Conditioners and Laptops. With successful operations across India, Russia and other SAARC markets, Micromax sells more than 3 million Mobility Devices every month.

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